U.S. retail events and typical sale periods.
A planning reference for U.S. retail events. Seasonal windows are approximate; event dates do not guarantee a discount or delivery deadline.
| When | What happens |
|---|---|
| Mid-October | Amazon's autumn sale event Typical autumn sale window; dates and eligible offers must be confirmed with Amazon. |
| 12 October 2026 | Columbus Day weekend A quiet one. Mostly clothing and home, Offers vary by retailer; compare with recent prices. |
| Early November | Pre-Black-Friday week Shops now start early to spread out their warehouses. Prices are often within a few dollars of Friday itself, with stock still wide. |
| 27 November 2026 | Black Friday A major retail event. Compare actual prices and delivery estimates; not every offer is the lowest price of the year. |
| 30 November 2026 | Cyber Monday Online promotions vary by retailer. Check the item price, code conditions and shipping threshold. |
| 14 December 2026 | Green Monday A seasonal online-shopping event. Confirm delivery estimates; it is not a guaranteed international shipping deadline. |
| 26 December 2026 | After-Christmas clearance Winter clothing, unsold gifts and outlet stock. Clearance availability and size selection can be limited; compare current prices. |
| 18 January 2027 | Martin Luther King Jr. weekend Winter clearance goes another step down. Coats and boots in particular. |
| 15 February 2027 | Presidents' Day A big weekend for appliances, mattresses and menswear. Heavy things, so check the weight before you get excited. |
| Late March | Spring sales and Easter Shoes and outerwear rotate out. Good for last season's sneakers at outlet prices. |
| 31 May 2027 | Memorial Day The start of the summer season. Sportswear, sunglasses, luggage. |
| Mid-July | Amazon's summer sale event Typical summer promotion period. Confirm announced dates and eligible offers with each retailer. |
| 4 July 2027 | Independence Day Short and broad. Clothing discounts often stack with codes that week. |
| August | Back to school Backpacks, laptops, basics. Quietly one of the better months for electronics. |
| 6 September 2027 | Labor Day Summer stock cleared out before autumn arrivals. Strong for footwear. |
Two things that catch people out
Forwarder warehouses are slowest around the biggest U.S. sale periods, so delivery timing matters as much as the discount.
Sale prices can also drop a basket below a free-shipping threshold. Check the shipping page before checkout.
This calendar is U.S.-specific. Other markets will get their own calendars later.